Zoe Cairns

Zoe Cairns is the founder of ZC Social Media, a UK-based consultancy and management agency supporting medium to large organisations with LinkedIn management, social media strategy, content planning, and fully managed retainers. The agency acts as an extension of internal marketing teams, helping brands remain visible, consistent, and aligned with business goals. Over the years, she and her team have worked with recognised brands including Ann Summers, Mercure Hotels, NATO, Brother Printers, and ArcelorMittal, alongside a wide range of growing UK organisations. Alongside the agency, she leads the ZC Social Media Growth Academy — a membership community she has run for over five years, supporting more than 250 business owners and marketing professionals to build confidence, structure, and consistency in their social media. Members benefit from live monthly training, strategic frameworks, and practical tools to help them stay ahead of industry updates. She is also the founder of ZC LIVE, an annual social media event now celebrating its 10th year, attracting more than 400 businesses from across Kent. The event has featured speakers and experts from TikTok, Canva, NATO, the Ministry of Defence, LinkedIn, and Instagram, bringing platform insight directly to the business community. She has spoken in more than 14 countries internationally and regularly shares insight on social media strategy, AI for content creation, and thought leadership. She has also been featured on BBC, ITV, BBC World News, Sky News, and Channel 4.