South East Business Opportunities, Events & Growth | Gina English & Zoe Cairns

Adelle Martin is an Executive Resilience Coach, speaker, author, and co-founder of Stronger Together Through Cancer. After a 30-year corporate career in financial services and HR, she now helps women stay strong in business and leadership when life becomes challenging, combining resilience, wellbeing, and real-world experience into practical support and coaching.

Sian Murphy is a businesswoman, broadcaster, publisher, and event organiser known for bringing together business growth, wellbeing, and community connection. She is the founder of initiatives including Café in the Calm, Stepping Out, and the Women in Business Big Show, and hosts business and wellbeing radio shows and podcasts across the South East. Through events, training, publishing, and media, Sian supports people to grow both personally and professionally in a practical, grounded, and approachable way.

I am an Award-Winning Executive Resilience Coach and CEO & Co-Founder of Stronger Together Through Cancer CIC. My work focuses on one critical leadership challenge: How do businesswomen remain economically active when life disrupts everything? Through coaching, speaking, research, and advocacy, I am redefining resilience as a structured leadership system that protects women’s agency, leadership capacity, and economic participation during sustained disruption. My work bridges the gap between health realities and business leadership, ensuring women are not forced to choose between their well-being and their professional future.

Gina started her career in corporate sales and customer service before finding her true calling in the not-for-profit sector. Today, she is Director of Social Value at Social Enterprise Kent, where she leads teams working across the South East to turn good intentions into real community impact. Alongside supporting businesses to deliver meaningful ESG, CSR and social value commitments, Gina also oversees SEK's school events team and community initiatives, including social supermarkets that make healthy food more accessible while reducing waste. She’s passionate about connecting businesses, schools and voluntary organisations to create practical partnerships that strengthen communities and make positive change happen where it matters most.

Zoe Cairns is the founder of ZC Social Media, a UK-based consultancy and management agency supporting medium to large organisations with LinkedIn management, social media strategy, content planning, and fully managed retainers. The agency acts as an extension of internal marketing teams, helping brands remain visible, consistent, and aligned with business goals. Over the years, she and her team have worked with recognised brands including Ann Summers, Mercure Hotels, NATO, Brother Printers, and ArcelorMittal, alongside a wide range of growing UK organisations. Alongside the agency, she leads the ZC Social Media Growth Academy — a membership community she has run for over five years, supporting more than 250 business owners and marketing professionals to build confidence, structure, and consistency in their social media. Members benefit from live monthly training, strategic frameworks, and practical tools to help them stay ahead of industry updates. She is also the founder of ZC LIVE, an annual social media event now celebrating its 10th year, attracting more than 400 businesses from across Kent. The event has featured speakers and experts from TikTok, Canva, NATO, the Ministry of Defence, LinkedIn, and Instagram, bringing platform insight directly to the business community. She has spoken in more than 14 countries internationally and regularly shares insight on social media strategy, AI for content creation, and thought leadership. She has also been featured on BBC, ITV, BBC World News, Sky News, and Channel 4.